IMM – Cirque du Soleil – EN

In partnership with local promoters and PR companies, Taga managed the communication plan of Cirque du Soleil’s return to Brazil with the Amaluna shows in 2017 and OVO in 2019. On the occasion, we had the opportunity to develop operations related to the press conferences of both shows with the presence of more than 200 press professionals and digital influencers. In addition, extensive work was produced to align expectations from all sides (local promoter, Cirque du Soleil, sponsors and the press). We had journalists and digital influencers for press trips in Uruguay and Paraguay, which generated results in relevant media outlets such as Fantástico (TV Globo), O Globo, Estadão and Folha de S. Paulo newspapers, Época magazine and influencer Maju Trindade channels. In addition, Taga was responsible for closing and coordinating many of the PR actions that took place during the seasons, which resulted in press articles related to the visit of celebrities and influencers to the show at the premiere and during the season, in the studio with acts of the shows (including Altas Horas, Programa do Porchat and The Noite), as well as a visit to Ilha de Caras, which us the cover of one Caras magazine edition.