On their last visit to Brazil in 2018, Dave Grohl’s band played 5 shows in 4 cities with an expected audience of over 160 thousand people in total. To help the local promoter to hit the sales target, we worked with press and influencer marketing. Results were published in the main media in the country, including a special piece on Fantástico (TV Globo). The influencers were also a strong point in the disclosure, with emphasis on TV host Mari Palma, a fan of the Foo Fighters, who wore a T-shirt of theirs in the opening week of the tour, while reporting on Encontro com Fátima Bernardes (TV Globo).