PR for Ed Sheeran and Shakira: Musicalize is a company that works as a hub that put together stakeholders involved in an event (artists, promoters, venues, sponsors, public, etc.). Taga was invited to work as PR for two of their below the line projects. The first one consisted in finding relevant space in the media for the artificial reality app conceived for 2018 Shakira’s show in SP. And the second one involved an autographed poster donated by Ed Sheeran that was raffled through a crowdfunding platform and have its revenue reverted to “Sociedade Viva Cazuza”.