OPUS – Disney on Ice – EN

We have worked with Disney on Ice for three consecutive years. As it is a show that has come to Brazil regularly for decades, the challenge is to be creative and propose new PR actions so we can keep the exposure it deserves. Our results ranged from articles featured in important media outlets such as Veja SP and Folha de S. Paulo, to results on TV channels such as Record, Band, RedeTV and Gazeta, and VIP presence by digital influencers, children’s blogs and celebrities. In one of the seasons, we needed to work with the crisis management generated by the truck drivers strike, which delayed the opening of the show in some cities.