OPUS – Monster Jam – EN

Monster Jam (Press relations, press conferences, accreditation, Influencer marketing) – We developed communication strategies for this event in the years of 2018 and 2019. Until then little known here, Monster Jam happened in São Paulo at Arena Corinthians stadium and Allianz Parque stadium. We built the communication for this event not only in the entertainment segments, but also in the children’s, automobile’s and sci-fi universe. We had remarkable results from articles published on TV, Radio, news portals and printed medias. We also further leveraged the promotion by sending promotional kits to celebrities and digital influencers with children’s focus, as well as recording material for the Youtube channel of Josi Gamer.